Type of advertisement:
Print advertisement ( body copy )
Headline: “ Potato chips in
ice cream – a little weird & a lot fantasy “ introducing a new and
extraordinary flavor, which combines potato chips and ice cream into one.
Visuals: The visuals for this
advertisement is rather attractive and it is not boring as Ben & Jerry’s it
uses various colours and caricature to attract the attention of the consumers.
Body Copy: This advertisement
contains the information of the new addition of flavor in Ben & Jerry’s
which is stated in the advertisement above Ben & Jerry’s ice cream “ Couch
Potato” which contains Vanilla bean ice cream with salty caramel swirl &
fudge covered potato chip clusters. The content of the advertisement will
attract ice cream & junk food lovers and in the F&B industry, this is
something new and worth a try.
Others : This advertisement can
be improvised in a way by stating what makes the ice cream rather unusual than
the rest of Ben & Jerry’s ice cream series with a more catchy headline that
would give an interesting and good first impression towards the customers.
Other than that, the visual that has been added in this advertisement is catchy
as potato chips have never comes with an ice cream before. The body copy contains every single detail about the product of what the customer should know about this product.
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